Raffa Learning Community
Raffa Learning Community
Raffa Learning Community

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*FOR-PROFIT EXCLUSIVE: Impact Advocacy

This seminar is geared toward “C" level executives.

A new tool for corporate impact: In the rapidly changing world of “CSR” and “shared impact” a new and innovative tool has been added by The Sheridan Group. They call it “Impact Advocacy”. Their approach is to help a corporate entity concerned about a social issue design and implement a program using advocacy models to create partnerships, achieve transformative outcomes, increase “good” brand recognition and build new political alliances. This idea requires the corporate partner to intentionally commit to a high social impact solution (such as passing legislation or increasing funding) and to achieve those goals in authentic partnership with the best performing experts in the non for profit space providing solutions across the nation.

This tool is new but TSG has a 25 year track record as the top advocacy organization for non profit public interest causes including creating the ONE Campaign with Bono, Leading the Social Innovation and Entrepreneurship movement and initiating the first policy effort on Human Trafficking and Slavery.

Tom is a veteran of the domestic AIDS movement, Gays in the Military and the cancer advocacy community. Our roundtable with Tom will detail this new idea, explore how it serves the C-suite, CSR, GR, PR and HR functions within any corporation and discuss the kinds of issues companies may choose to focus on using “Impact Advocacy” on. Since this new product is just rolling out, Tom is anxious and receptive to have feedback on how to improve the design and features of “impact advocacy” so that it truly fits the unique needs of corporations looking to distinguish themselves in the environment.

Raffa Marketing Group
Tom Sheridan, The Sheridan Group
2/22/2018 2:00 PM EST
2/22/2018 4:00 PM EST
Raffa - 1899 L Street, NW, Suite 850, Washington, DC 20036
Snacks
Specialized Knowledge
2
Group-Live
To understand how to improve the design and features of “impact advocacy” so that it truly fits the unique needs of corporations looking to distinguish themselves in the environment.
Overview
None.
None.
No
​"The speaker was able to impart the technical topic in an easily understood manner for those non-tech people attending. He responded to questions well, and helped people understand both the issues and solutions."

Raffa Learning Community Attendee